Monogram Weed Brand Design and Cannabis Campaign Direction
MONOGRAM
MATTE Projects collaborated with Jay-Z's Monogram Weed Company to create both "High Tales", an ongoing digital content series celebrating unique personal stories related to cannabis and cultural legends sharing their experiences, and "The Good Life, Redefined," which inserts Monogram's brand into Slim Aarons' iconic photos.
MONOGRAM MARKS A NEW CHAPTER IN CANNABIS DEFINED BY DIGNITY, CARE AND CONSISTENCY. IT IS A COLLECTIVE EFFORT TO BRING YOU THE BEST, AND A HUMBLE PURSUIT TO DISCOVER WHAT THE BEST TRULY MEANS
‘THE GOOD LIFE, REDEFINED’
MATTE Projects produced The Good Life, Redefined, that injects Jay Z cannabis company Monogram's brand into Slim Aarons’ iconic photos.
HYPE WILLIAMS TAKE ON SLIM AARON'S THE HIGH LIFE
From the idea’s inception to execution Jay Z tapped Hype Williams to put a modern twist on the iconic work of Slim Aarons. Produced by MATTE, ‘The Good Life, Redefined', recasts some of Slim Aarons’ most iconic moments, but through today’s lens, depicting a redefined world of luxury that cannabis has the right to be a part of.
OOH BILLBOARD CAMPAIGN
Hero campaign images were showcased across high traffic, key market areas including Time Square in New York City, West Hollywood and San Francisco.
