KITH for BMW
Marking the 9-year cycle of the iconic BMW M4 release, Kith joined forces with the storied car manufacturer to create a one-of-a-kind model - Kith Edition.
To celebrate, we created a short film honoring the brand’s transdisciplinary ethos and focus on production quality, along with founder Ronnie Fieg's roots in Queens, New York.
Centered around Enthusiast Day, the exploration takes a group of classic BMWs to the unveiling of the newly redesigned 2021 BMW M4 with KITH inspired options.
A highlight of the video is Ronnie’s red E30 M3 with added KITH x BMW features such as a KITH logo leather interior and badging around the car.
