“PEOPLE SAY, WORK SMART, NOT HARD. BUT WHAT THEY DON’T TELL YOU IS THAT, WORKING SMART, IS ONLY THE RESULT OF WORKING HARD. AND WORKING HARD, IS ABOUT DEVOTING YOUR LIFE, EVERY WAKING MINUTE.”
A film with KITH that celebrates those who have devoted their lives to master their own crafts, for the release of Fieg for New Balance RC1300.
This campaign features recording artist and entrepreneur Ryan Leslie, iconic chef and restaurateur Nobu Matsuhisa, multidisciplinary artist Daniel Arsham, jewelry designer Martine Ali, bespoke tailor Leonard Logsdail, ceramist Lucy Park, and chess aficionado Anthony Williams.
CREDITS
New York
Director
Ariel Panigel
Managing Partner
Max Pollack
Producer
Jessica Thiel
Production Manager
Steven Almonte
Account Director
Lennon Chuang
Director of Photography
Pierce Robinson
Assistant Director
Mitch Allen
1st AD
Kyle Sather
Steadicam OP
Justin Zverin
Sound OP
Robert Ellenberg
Editor
Jesse Simon
Gaffer
Yusuke Naito
Production Assistant
Jose V. Hernandez
Production Assistant
Alfred Obsiesie
Production Assistant
Eric Dimarco
Tokyo
Director
Ariel Panigel
Managing Partner
Max Pollack
Producer
Steven Almonte
Director of Photography
Artem Skiy
1st AD
Brandon Strack
Gaffer
Yosuke Shimada
Production Assistant
Evgenia Ksenofontova
Photographer
Lasse Kusk
Photographer Assistant
Aya Watada
Photo Technician
Takahiro Sasaki
