PROMOTING THE WHITE LOTUS SEASON 2: A DRAMADY SET IN SICILY
HBO Max called on MATTE to generate buzz and drive tune-in for the Season 2 premiere of the Emmy Award-winning series, The White Lotus.
MATTE made cultural waves with a three-pronged approach that brought the Sicilian seaside to our audiences on the red carpet, in Los Angeles, and online.
TRAVELING SICILIAN CAFE
AT THE SEASON 2 PREMIERE
On October 20th at the pre-screening party, we rolled up to the red carpet with our "Traveling Sicilian Cafe": a hotel-inspired food truck that served aperol spritzes.
On The Streets of L.A.
On October 29th, our "Traveling Sicilian Cafe" took to the streets of LA. We popped up at The Grove with table service, espresso drinks, and macarons-offering a taste of Season 2.
VACATION SURVIVAL KIT
To build hyped beyond LA, we sent "Vacation Survival Kits" to influencers and fans, filled with postcards, spa essentials, and a special message from the character and hotel manager, Valentina.
ENGAGEMENT
All promotions included a CTA to share the experience on social with #TheWhiteLotus.
The season 2 premiere of The White Lotus tallied just over 1.5 MILLION VIEWERS domestically, with 170.8K TOTAL INTERACTIONS across social media (as of October 30, 2022).
