Cartier embellished several of their brand ambassadors in exquisite jewelry for the 2021 Met Gala, and to immortalize this prestigious moment, they asked MATTE to creative direct and produce the content capture of it.
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Featuring Billie Eilish, Troye Sivan, Maisie Williams, Finneas, Dan Levy, Leon Bridges.
The shoot took place at a suite in the Mark Hotel where MATTE created a LED box that will serve as the backdrop for the vide and photo. Moving and animated content was created using existing content assets from Cartier.
LED BOX
A set of large full-height XR screen will clad the corner of the main room. Built in a way to allow the talent to stand on, the seamless backdrops will make them appear as though they are floating.
BTS SHOTS
Credit
Partner: Matthew Rowean
Director/ Photographer: Santiago Sierra
Creative Director: Derek Fearon
Producer: Kristen Bowman
AD: Kenton
Cinematographer: Reid Rolling, Will Colacito, Kaykay Sublime
1st AC: Daniel Van der Deen
Account Director: Lennon Chuang
Client Manager: Antonia Singer
BTS Photographer: Julian Ungano
Post Production: Michael Czeizinger
Editor: Zoe Calman, John Stallings, Chiao Chen, Alexandra Rubernstein
Photo Editor: Sam Wallander, Genesis Martinez
Mixer/ SFX: Miles Felix
Client 1: Leonard Faber
Client 2: David Spector
Client 3: Carter Berman
